Mercante in Fiera Atelier

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Privacy Policy

  1. The purpose of this Policy

This page describes how the personal data of users interacting with the website is used.

The Policy is supplied in accordance with Article 13 of Legislative Decree no. 196/2003 (Code governing the protection of personal data) and the guidelines issued by the privacy watchdog concerning the use of cookies, implementing European directives.

The policy is provided for the website and not for other external websites that might be consulted by users through the links on the pages of the website.

  1. Data controller

The Controller of the personal data as per this Policy is Fiere di Parma SpA, with head offices in Parma at Viale delle Esposizioni 393A, 43126.

  1. Data processing location

Any processing linked to the website’s services is carried out on the premises of the data controller, and is only overseen by technical staff appointed to conduct the processing, or by persons appointed to conduct occasional maintenance work.


4.1 Navigation data

During the normal course of operation, the computerised systems and applications used to run this Website record certain items of data (the transmission of which is implicit in the use of Internet communication protocols), although said data is not linked to users who can be directly identified.

The data collected includes IP addresses and domain names of the computers used by those connecting to the Website, URI (Uniform Resource Identifier) addresses for the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response given by the server (successful, error, etc.) and other parameters concerning the operating system and environment of the user concerned.

This data is used for the amount of time strictly necessary and for the sole purposes of obtaining anonymous statistics on how the website is used, as well as to check that it is running properly.

4.2 Data supplied voluntarily by the user

The optional, explicit and voluntary sending of any emails to the addresses indicated on this website, or by filling out the contact form, shall involve the sender’s address being acquired further to the need to reply to the requests, along with any other personal details included in the email or form.

Specific summarising statements will be shown or displayed successively on the pages of the website provided for particular service requests.


This website uses cookies to ensure the procedures function properly, and to improve the users’ experience of using the applications.

This document supplies information about how cookies and similar technologies are used on this website, along with the purposes and methods for controlling or disabling them adopted by the user.

5.1 What are cookies?

Cookies are small text files sent by a server to a user’s device (generally the Internet browser) when the user accesses a page on a website. The cookies allow the Web server to memorise information needing to be reused when visiting the website (session cookies) or on subsequent visits (persistent cookies)

Cookies facilitate use of. the website as they make it possible to memorise the pages visited and other specific information, such as the pages most frequently consulted, connection errors, etc.

The cookies are memorised, according to the user’s preferences, by the individual browser on the specific device used (computer, tablet or smartphone).

Browsers (Internet Explorer, Mozilla Firefox, Google Chrome and Safari etc) are often set up to accept cookies automatically. Users may nonetheless alter the pre-set configuration in order to disable or cancel the cookies. As a result of this, however, certain areas of the Website may not be used in full. Accordingly, in order to ensure that this website can be used in full, users should configure their browsers in such a way that allows it to accept these cookies.

In addition, during navigation, users may receive cookies from different websites on their terminals (known as third-party cookies) which are set directly by those running the aforementioned websites, and used for the purposes and according to the methods they have defined.

5.2 Types of cookies

Depending on their characteristics and how cookies are used, they can be divided into the following categories:

a) Technical cookies – these are cookies needed to consult a website and use its functions. An example might include permitting the pages to be displayed properly, or granting access to reserved areas. As a result, if these cookies are disabled, the relevant activities cannot be carried out.

They are not used for other purposes, and can be divided into the following:

navigation or session cookies: these ensure navigation and use of the website occurs normally;

function cookies allow the user to navigate according to a series of selected criteria (such as language) in order to improve the service provided to the user.

b) Performance cookies: these collect information about how efficiently a website responds to the user’s requests in anonymous form, with the sole purpose of improving how the website functions; for example, which pages have been visited by the user most frequently, and if there have been errors or if the web pages have been provided more slowly.

c) Profiling cookies: these aim to create profiles for users, and are needed to send out advertising messages that match the preferences expressed during navigation online.

This website does not use profiling cookies.

5.3 Third party cookies

On visiting the website, users might also receive cookies from websites managed by other organisations on their devices (known as “third-party cookies”): this occurs because the website might, for example, contain specific links to web pages of third-party websites or services.

These cookies can be sent to the user’s browser by third-party companies directly from their websites where these can be accessed by using the website.

For the purposes of providing transparent information, to follow is a list of the third-party services on the website, along with the purposes and links to the information pages of the various services:

Google Analytics

The website uses Google Analytics, a web traffic analysis service provided by Google, Inc. (“Google”).

This service is used to collect statistics which allow us to improve the experience of visitors to the website.

Google Analytics uses “cookies” to gather and analyse information about how the users interact with the website in aggregate form (such as pages visited, geographical origin of the visitors etc.).

Google archives the information gathered on its servers in the US.

The data generated by Google Analytics is kept by Google, as detailed in the Policy which can be consulted here:

To consult the privacy policy of Google Inc., which is the autonomous controller of data processing linked to the Google Analytics service, please refer to

Users can deactivate Google Analytics by installing an additional opt-out component supplied by Google on their browsers:

Mailchimp is an online email marketing service provided by Mailchimp Inc. The website uses this service in order to send newsletter emails to subscribers. For more information see the privacy policy:

Social Networks

The pages of the Website contain buttons and widgets for Social Networks to help increase interaction with Social platforms, and to allow users to share the contents of this website directly from the pages themselves.

In order to supply further information, to follow are the website addresses of the policies and the methods used for managing the cookies of the various social networks:

5.3 Managing cookies

Users can decide whether or not to accept cookies through the settings of their browsers.

To follow are the links to the information pages of the main browsers:



Internet Explorer:


We would remind you that choosing to block reception of the cookies can prevent the Website from working properly.

Other information

For further information on the use of cookies and on how to block them, you can visit the following websites:


The personal data voluntarily supplied by the users is only processed for the purpose of

a) responding to any requests for information submitted by users;

b) responding to any contact requests submitted by users.

Specific summaries of the policies will be provided or displayed as and when required in the website’s pages. They are provided for particular services available by request.


The personal data is handled using automated instruments, and for the amount of time strictly necessary to attain the purposes for which the data is gathered.


Users are free to provide their personal data by sending it to the e-mail addresses supplied on the website, or by filling out the application form.

Failure to provide said data shall render it impossible to obtain the requested service (answer to requests for information, filling out application forms).


The personal data of the users is only used for the purpose of answering requests submitted by users.

No data resulting from the Web service is communicated or distributed.

The data processing linked to the web services of this website is conducted exclusively by staff appointed to handle the processing.


The subjects to whom the personal data refers are entitled, at any time, to obtain confirmation of the existence or otherwise of the data itself, and to acquaint themselves with its content and origin. They are also entitled to verify whether or not it is correct, or to ask for it to be supplemented or brought up to date or rectified, in accordance with Article 7 of Legislative Decree 30/06/2003, no. 196

In accordance with the above article, those involved are also entitled to request the cancellation, transformation in anonymous form or freezing of data concerning them which is processed unlawfully, and to oppose its handling for any legitimate reasons.

The persons concerned can exercise their rights by contacting

Fiere di Parma SpA, with head offices in Parma, at Viale delle Esposizioni 393A, 43126.

Telephone +39 0521 9961, or Fax +39 0521 996319, or by sending an e-mail to the following address: