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Chanel Novelty Company – Arrow-Shaped Brooch – 1941

Chanel Novelty Company – Arrow-Shaped Brooch – 1941

In 1941, a costume jewelry company, the ‘Chanel Novelty Co., started producing costume jewelry with a script Chanel  stamped on each piece. Coco Chanel sued them for obvious trademark infringement and won.

‘Chanel Novelty Co.’ was forced to rename to ‘Reinad Novelty Co.’ While not official Chanel pieces, these Chanel Novelty Co. pieces are very rare because they were in business for one year

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